The Impact of Brand Extensions on Parent Brand Memory...

Journal of Marketing Research 1999 / 11 Vol. 36; Iss. 4

The Impact of Brand Extensions on Parent Brand Memory Structures and Retrieval Processes

Maureen Morrin
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Volume:
36
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3152005
Date:
November, 1999
File:
PDF, 1.80 MB
english, 1999
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