The Marketing Concept in an Academic Setting

The Marketing Concept in an Academic Setting

Amyx, Douglas A., Bristow, Dennis N.
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Volume:
5
Language:
english
Journal:
Journal of Customer Service in Marketing & Management
DOI:
10.1300/J127v05n04_05
Date:
December, 1999
File:
PDF, 535 KB
english, 1999
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