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ENHANCING TRUST OR REDUCING PERCEIVED RISK, WHAT MATTERS MORE WHEN LAUNCHING A NEW PRODUCT?
NIENABER, ANN-MARIE, SCHEWE, GERHARDVolume:
18
Language:
english
Journal:
International Journal of Innovation Management
DOI:
10.1142/s1363919614500054
Date:
February, 2014
File:
PDF, 257 KB
english, 2014