An experimental evaluation of music involvement measures and their relationship with consumer purchasing behavior
Mizerski, Richard, Pucely, Marya J., Perrewe, Pamela, Baldwin, LoriVolume:
12
Language:
english
Journal:
Popular Music and Society
DOI:
10.1080/03007768808591325
Date:
September, 1988
File:
PDF, 817 KB
english, 1988