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The Effectiveness of Upstream Influence Attempts in High and Low Context Export Marketing Channels
Rosenbloom, Bert, Larsen, Trina, Smith, BrentVolume:
11
Language:
english
Journal:
Journal of Marketing Channels
DOI:
10.1300/J049v11n04_02
Date:
July, 2004
File:
PDF, 633 KB
english, 2004