![](/img/cover-not-exists.png)
The effect of selected environmental variables on the marketing mix/SBU performance relationship
Shipp, Shannon, Lamb, CharlesVolume:
4
Language:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/096525496346876
Date:
September, 2001
File:
PDF, 257 KB
english, 2001