Search-Purchase (S-P) Strategies of Multi-Channel Consumers

Search-Purchase (S-P) Strategies of Multi-Channel Consumers

Shim, Soyeon, Eastlick, Mary Ann, Lotz, Sherry
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Volume:
11
Language:
english
Journal:
Journal of Marketing Channels
DOI:
10.1300/j049v11n02_03
Date:
March, 2004
File:
PDF, 674 KB
english, 2004
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