Exploring the effects of manufacturers' influence...

The International Review of Retail Distribution and Consumer Research 2010 / 7 Vol. 20; Iss. 3

Exploring the effects of manufacturers' influence strategies and control on category performance in the grocery goods sector

Hyvonen, Saara, Lindblom, Arto, Olkkonen, Rami, Ollila, Petri
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Volume:
20
Language:
english
Journal:
The International Review of Retail, Distribution and Consumer Research
DOI:
10.1080/09593969.2010.491209
Date:
July, 2010
File:
PDF, 272 KB
english, 2010
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