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An Exploratory Investigation into Impulse Buying Behavior in a Transitional Economy: A Study of Urban Consumers in Vietnam
Tuyet Mai, Nguyen Thi, Jung, Kwon, Lantz, Garold, Loeb, Sandra G.Volume:
11
Language:
english
Journal:
Journal of International Marketing
DOI:
10.1509/jimk.11.2.13.20162
Date:
June, 2003
File:
PDF, 112 KB
english, 2003