Framing Goals to Influence Personal Savings: The Role of...

Journal of Marketing Research 2011 / 12 Vol. 48; Iss. 6

Framing Goals to Influence Personal Savings: The Role of Specificity and Construal Level

Ülkümen, Gülden, Cheema, Amar
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Volume:
48
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmr.09.0516
Date:
December, 2011
File:
PDF, 733 KB
english, 2011
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