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Electronic Marketing Communications: An Evolving Environment, but Similar Story Regarding the Perception of Unsolicited Commercial E-Mail and Postal Direct Mail
Chang, Susan, Morimoto, MarikoVolume:
17
Language:
english
Journal:
Journal of Promotion Management
DOI:
10.1080/10496491.2011.596133
Date:
July, 2011
File:
PDF, 145 KB
english, 2011