Business Executives' and Consumers' Attitudes Toward...

Business Executives' and Consumers' Attitudes Toward Consumer Activism and Involvement

SHUPTRINE, F. KELLY, PRUDEN, HENRY O., LONGMAN, DOUGLAS S.
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Volume:
9
Language:
english
Journal:
Journal of Consumer Affairs
DOI:
10.1111/j.1745-6606.1975.tb00552.x
Date:
June, 1975
File:
PDF, 361 KB
english, 1975
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