When Customer Love Turns into Lasting Hate:The Effects of...

Journal of Marketing 2009 / 11 Vol. 73; Iss. 6

When Customer Love Turns into Lasting Hate:The Effects of Relationship Strength and Time on Customer Revenge and Avoidance

Grégoire, Yany, Tripp, Thomas M, Legoux, Renaud
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Volume:
73
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.73.6.18
Date:
November, 2009
File:
PDF, 332 KB
english, 2009
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