Competently Ordinary: New Middle Class Consumers in the...

Competently Ordinary: New Middle Class Consumers in the Emerging Markets

Kravets, Olga, Sandikci, Ozlem
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Volume:
78
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jm.12.0190
Date:
July, 2014
File:
PDF, 264 KB
english, 2014
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