A Cross-Cultural Comparison of Direct Mail Receptivity

Journal of International Consumer Marketing 2002 / 05 Vol. 14; Iss. 4

A Cross-Cultural Comparison of Direct Mail Receptivity

Laroche, Michel, Pons, Frank, Turmel, Andrée
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Volume:
14
Language:
english
Journal:
Journal of International Consumer Marketing
DOI:
10.1300/J046v14n04_02
Date:
May, 2002
File:
PDF, 696 KB
english, 2002
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