APPLICATION OF DATA MINING TO CUSTOMER RELATIONSHIP...

Journal of the Chinese Institute of Industrial Engineers 2002 / 01 Vol. 19; Iss. 6

APPLICATION OF DATA MINING TO CUSTOMER RELATIONSHIP MANAGEMENT—THE CASE OF COSMETICS

Chang, Pei-Chann, Tsai, Jie-Yuan, Hsieh, Jih-Chang
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Volume:
19
Language:
english
Journal:
Journal of the Chinese Institute of Industrial Engineers
DOI:
10.1080/10170660209509366
Date:
January, 2002
File:
PDF, 455 KB
english, 2002
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