Will Consumers Be Willing to Pay More When Your Competitors Adopt Your Technology? The Impacts of the Supporting-Firm Base in Markets with Network Effects
Wang, Qi, Xie, JinhongVolume:
75
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.75.5.1
Date:
September, 2011
File:
PDF, 494 KB
english, 2011