The Effect of Corporate Social Responsibility on Customer...

Journal of Marketing 2004 / 10 Vol. 68; Iss. 4

The Effect of Corporate Social Responsibility on Customer Donations to Corporate-Supported Nonprofits

Lichtenstein, Donald R., Drumwright, Minette E., Braig, Bridgette M.
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Volume:
68
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.68.4.16.42726
Date:
October, 2004
File:
PDF, 427 KB
english, 2004
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