An Extended Paradigm for Measurement Analysis of Marketing Constructs Applicable to Panel Data
Baumgartner, Hans, Steenkamp, Jan-Benedict E.MVolume:
43
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.43.3.431
Date:
August, 2006
File:
PDF, 95 KB
english, 2006