Measuring Consumer Ethnocentrism in a Developing Context:...

Journal of Transnational Management 2013 / 07 Vol. 18; Iss. 3

Measuring Consumer Ethnocentrism in a Developing Context: An Assessment of the Reliability, Validity and Dimensionality of the CETSCALE

Pentz, Chris, Terblanche, Nic S., Boshoff, Christo
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Volume:
18
Language:
english
Journal:
Journal of Transnational Management
DOI:
10.1080/15475778.2013.817260
Date:
July, 2013
File:
PDF, 2.51 MB
english, 2013
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