Is Price a Signal of Service Quality? Challenging Conventional Wisdom in the Health Care Industry
McClure, Nancy Ryan, Kiecker, Pamela, Wood, Van R.Volume:
5
Language:
english
Journal:
Journal of Nonprofit & Public Sector Marketing
DOI:
10.1300/J054v05n04_03
Date:
January, 1998
File:
PDF, 1.27 MB
english, 1998