Is Price a Signal of Service Quality? Challenging...

Is Price a Signal of Service Quality? Challenging Conventional Wisdom in the Health Care Industry

McClure, Nancy Ryan, Kiecker, Pamela, Wood, Van R.
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Volume:
5
Language:
english
Journal:
Journal of Nonprofit & Public Sector Marketing
DOI:
10.1300/J054v05n04_03
Date:
January, 1998
File:
PDF, 1.27 MB
english, 1998
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