Do Promotions Benefit Manufacturers, Retailers, or Both?
Srinivasan, Shuba, Pauwels, Koen, Hanssens, Dominique M., Dekimpe, Marnik G.Volume:
50
Language:
english
Journal:
Management Science
DOI:
10.1287/mnsc.1040.0225
Date:
May, 2004
File:
PDF, 191 KB
english, 2004