Franchisor's Cumulative Franchising Experience and Its...

Journal of Marketing Channels 2008 / 04 Vol. 15; Iss. 1

Franchisor's Cumulative Franchising Experience and Its Impact on Franchising Management Strategies

Hossain, Tarique, Wang, Sijun
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Volume:
15
Language:
english
Journal:
Journal of Marketing Channels
DOI:
10.1080/10466690802081376
Date:
April, 2008
File:
PDF, 930 KB
english, 2008
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