Firm Innovativeness and Its Performance Outcomes: A...

Journal of Marketing 2012 / 05 Vol. 76; Iss. 3

Firm Innovativeness and Its Performance Outcomes: A Meta-Analytic Review and Theoretical Integration

Rubera, Gaia, Kirca, Ahmet H
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Volume:
76
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jm.10.0494
Date:
May, 2012
File:
PDF, 203 KB
english, 2012
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