The influence of hedonic and utilitarian motivations on...

Interacting with Computers 2010 Vol. 22; Iss. 5

The influence of hedonic and utilitarian motivations on user engagement: The case of online shopping experiences

Heather Lynn O’Brien
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Volume:
22
Year:
2010
Language:
english
Pages:
9
DOI:
10.1016/j.intcom.2010.04.001
File:
PDF, 200 KB
english, 2010
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