On Brands and Word of Mouth

Journal of Marketing Research 2013 / 08 Vol. 50; Iss. 4

On Brands and Word of Mouth

Lovett, Mitchell J., Peres, Renana, Shachar, Ron
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Volume:
50
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmr.11.0458
Date:
August, 2013
File:
PDF, 430 KB
english, 2013
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