Beyond fit and attitude: The effect of emotional attachment...

Journal of Consumer Psychology 2008 Vol. 18; Iss. 4

Beyond fit and attitude: The effect of emotional attachment on consumer responses to brand extensions

Alexander Fedorikhin, C. Whan Park, Matthew Thomson
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Volume:
18
Year:
2008
Language:
english
Pages:
11
DOI:
10.1016/j.jcps.2008.09.006
File:
PDF, 250 KB
english, 2008
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