The broad embrace of luxury: Hedonic potential as a driver...

The broad embrace of luxury: Hedonic potential as a driver of brand extendibility

Henrik Hagtvedt, Vanessa M. Patrick
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Volume:
19
Year:
2009
Language:
english
Pages:
11
DOI:
10.1016/j.jcps.2009.05.007
File:
PDF, 651 KB
english, 2009
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