Profits and halos: The role of firm profitability...

Journal of Consumer Psychology 2010 Vol. 20; Iss. 3

Profits and halos: The role of firm profitability information in consumer inference

Steven S. Posavac, Michal Herzenstein, Frank R. Kardes, Suresh Sundaram
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Volume:
20
Year:
2010
Language:
english
Pages:
11
DOI:
10.1016/j.jcps.2010.06.020
File:
PDF, 701 KB
english, 2010
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