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Vigilant Against Manipulation: The Effect of Regulatory Focus on the Use of Persuasion Knowledge
Kirmani, Amna, Zhu, Rui (Juliet)Volume:
44
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.44.4.688
Date:
November, 2007
File:
PDF, 787 KB
english, 2007