Beyond Adoption: Development and Application of a...

Journal of Marketing 2004 / 01 Vol. 68; Iss. 1

Beyond Adoption: Development and Application of a Use-Diffusion Model

Shih, Chuan-Fong, Venkatesh, Alladi
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Volume:
68
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.68.1.59.24029
Date:
January, 2004
File:
PDF, 125 KB
english, 2004
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