Customer Orientation Structure for Internet-Based...

Journal of Marketing 2014 / 09 Vol. 78; Iss. 5

Customer Orientation Structure for Internet-Based Business-to-Business Platform Firms

Chakravarty, Anindita, Kumar, Alok, Grewal, Rajdeep
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Volume:
78
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jm.12.0442
Date:
September, 2014
File:
PDF, 273 KB
english, 2014
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