Corporate brand image in retail banking: development and...

Service Industries Journal 2010 / 07 Vol. 30; Iss. 8

Corporate brand image in retail banking: development and validation of a scale

Bravo, Rafael, Montaner, Teresa, Pina, Jose M.
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Volume:
30
Language:
english
Journal:
The Service Industries Journal
DOI:
10.1080/02642060802311260
Date:
July, 2010
File:
PDF, 152 KB
english, 2010
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