The Role of Cognition and Affect in the Formation of Customer Satisfaction: A Dynamic Perspective
Homburg, Christian, Koschate, Nicole, Hoyer, Wayne DVolume:
70
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.70.3.21
Date:
July, 2006
File:
PDF, 83 KB
english, 2006