Product managers' influence tactics in marketing strategy...

Journal of Strategic Marketing 1994 / 09 Vol. 2; Iss. 3

Product managers' influence tactics in marketing strategy development and implementation

Bristow, Dennis N., Frankwick, Gary L.
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Volume:
2
Language:
english
Journal:
Journal of Strategic Marketing
DOI:
10.1080/09652549400000011
Date:
September, 1994
File:
PDF, 1.11 MB
english, 1994
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