Effect of Brand Elements on Brand Personality Perception

Procedia - Social and Behavioral Sciences 2014 / 11 Vol. 156

Effect of Brand Elements on Brand Personality Perception

Seimiene, Eleonora, Kamarauskaite, Egle
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Volume:
156
Language:
english
Journal:
Procedia - Social and Behavioral Sciences
DOI:
10.1016/j.sbspro.2014.11.216
Date:
November, 2014
File:
PDF, 226 KB
english, 2014
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