Evaluating premium performance in on‐air fundraising at...

Evaluating premium performance in on‐air fundraising at public television stations

Eastman, Susan Tyler
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Volume:
28
Language:
english
Journal:
Journal of Broadcasting
DOI:
10.1080/08838158409386527
Date:
March, 1984
File:
PDF, 657 KB
english, 1984
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