Developing Markets? Understanding the Role of Markets and Development at the Intersection of Macromarketing and Transformative Consumer Research (TCR)
Figueiredo, B., Chelekis, J., DeBerry-Spence, B., F rat, A. F., Ger, G., Godefroit-Winkel, D., Kravets, O., Moisander, J., Nuttavuthisit, K., Penaloza, L., Tadajewski, M.Volume:
35
Language:
english
Journal:
Journal of Macromarketing
DOI:
10.1177/0276146714543524
Date:
June, 2015
File:
PDF, 242 KB
english, 2015