Multidyadic Industrial Channels: Understanding Component...

Journal of Marketing 2014 / 07 Vol. 78; Iss. 4

Multidyadic Industrial Channels: Understanding Component Supplier Profits and Original Equipment Manufacturer Behavior

Dahlquist, Steven H., Griffith, David A.
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Volume:
78
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jm.13.0174
Date:
July, 2014
File:
PDF, 299 KB
english, 2014
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