An Examination of the Effects of Activating Persuasion...

Journal of Public Policy & Marketing 2008 / 05 Vol. 27; Iss. 1

An Examination of the Effects of Activating Persuasion Knowledge on Consumer Response to Brands Engaging in Covert Marketing

Wei, Mei-Ling, Fischer, Eileen, Main, Kelley J
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Volume:
27
Language:
english
Journal:
Journal of Public Policy & Marketing
DOI:
10.1509/jppm.27.1.34
Date:
May, 2008
File:
PDF, 198 KB
english, 2008
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