Marketing planning decision making in UK and us companies:...

Journal of Marketing Management 1993 / 04 Vol. 9; Iss. 2

Marketing planning decision making in UK and us companies: An empirical comparative study

Greenley, Gordon E., Bayus, Barry L.
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Volume:
9
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257X.1993.9964227
Date:
April, 1993
File:
PDF, 1.19 MB
english, 1993
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