A METHOD FOR MODELLING CONSUMER PERCEPTIONS OF COUNTRY OF...

International Marketing Review 1988 / 03 Vol. 5; Iss. 3

A METHOD FOR MODELLING CONSUMER PERCEPTIONS OF COUNTRY OF ORIGIN

Hooley, Graham J., Shipley, David, Krieger, Nathalie
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Volume:
5
Language:
english
Journal:
International Marketing Review
DOI:
10.1108/eb008359
Date:
March, 1988
File:
PDF, 501 KB
english, 1988
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