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How Brand Community Practices Create Value

How Brand Community Practices Create Value

Schau, Hope Jensen, Muñiz, Albert M, Arnould, Eric J
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Volume:
73
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.73.5.30
Date:
September, 2009
File:
PDF, 295 KB
english, 2009
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