NSPCC: Marketing the “solution” not the “problem”

Journal of Marketing Management 1996 / 12 Vol. 12; Iss. 8

NSPCC: Marketing the “solution” not the “problem”

Lindsay, Graeme, Murphy, Alan
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Volume:
12
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257X.1996.9964448
Date:
December, 1996
File:
PDF, 761 KB
english, 1996
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