New product performance: Keys to success, profitability...

New product performance: Keys to success, profitability & cycle time reduction

Cooper, Robert G., Kleinschmidt, Elko J.
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Volume:
11
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257X.1995.9964347
Date:
May, 1995
File:
PDF, 1.41 MB
english, 1995
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