Relationship marketing defined? An examination of current...

Marketing Intelligence & Planning 1999 / 02 Vol. 17; Iss. 1

Relationship marketing defined? An examination of current relationship marketing definitions

Harker, Michael John
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Volume:
17
Language:
english
Journal:
Marketing Intelligence & Planning
DOI:
10.1108/02634509910253768
Date:
February, 1999
File:
PDF, 298 KB
english, 1999
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