Building Store Loyalty Through Store Brands

Building Store Loyalty Through Store Brands

Corstjens, Marcel, Lal, Rajiv
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Volume:
37
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.37.3.281.18781
Date:
August, 2000
File:
PDF, 100 KB
english, 2000
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