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POSIT‐ive and negative aspects of the societal marketing concept: Stakeholder conflicts for the tobacco industry
Carrigan, MarylynVolume:
11
Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257X.1995.9964359
Date:
July, 1995
File:
PDF, 2.22 MB
english, 1995