When Companies Do Good, Are Their Products Good for You?...

Journal of Public Policy & Marketing 2015 / 05 Vol. 34; Iss. 1

When Companies Do Good, Are Their Products Good for You? How Corporate Social Responsibility Creates a Health Halo

Peloza, John, Ye, Christine, Montford, William J.
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Volume:
34
Language:
english
Journal:
Journal of Public Policy & Marketing
DOI:
10.1509/jppm.13.037
Date:
May, 2015
File:
PDF, 309 KB
english, 2015
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