Audience Heterogeneity and the Effectiveness of Market...

The Academy of Management Journal 2014 / 10 Vol. 57; Iss. 5

Audience Heterogeneity and the Effectiveness of Market Signals: How to Overcome Liabilities of Foreignness in Film Exports?

Kim, H., Jensen, M.
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Volume:
57
Language:
english
Journal:
Academy of Management Journal
DOI:
10.5465/amj.2011.0903
Date:
October, 2014
File:
PDF, 438 KB
english, 2014
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